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A New Line for Tory Burch, and Another Preppy Perfume?

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Hello-Hello, and welcome to a weekend. Really and truly the first weekend that is feeling “Fall-ish,” for lack of a better term. High school football, college football, cooler temps, all of it has come together to create that sense of changing seasons I couldn’t muster up last weekend.

We have just a few tidbits today, beginning with word of the new collection Tory Burch is launching.

George Chinsee/WWD.com

The popular designer joins others who have expanded beyond clothing and accessories, like Christian Dior, Tom Ford and Chanel. Women’s Wear Daily broke the story in late August:

When the designer decided it was time to launch a scent, she hooked up with another family: the Estée Lauder Cos. Inc. “We first discussed the possibility at least five years ago — I know Leonard [Lauder] and knew Evelyn [Lauder] and we knew that at some point we would want to work together,” she said. Burch and Lauder signed a contract in 2011.

A candle, along with bath and body products from the upcoming line.

Noa Griffel/Women's Wear Daily

Noa Griffel/Women’s Wear Daily

The story by Julie Naughton and Pete Born notes that the new collection could generate $50 million in just its first year. Below, a lipstick and perfume bottle.

George Chinsee/Women's Wear Daily

George Chinsee/Women’s Wear Daily

Prices for makeup will run from $32 for a lipstick to $48 for a bronzer-blush palette, according to the story. The collection launches September 26 following an online pre-sale window starting September 6. More from the story:

The fragrance and bath items will be sold at 31 Bloomingdale’s doors, nine Holt Renfrew locations, Tory Burch’s 85 boutiques and toryburch.com only. The color cosmetics will be available only at Burch’s boutiques and on her Web site.

A side note, New York Fashion Week is underway, the Tory Burch runway show is Monday morning, we’ll have a report on that next week.

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Next, a look at an effort by Kohl’s to add a touch of prep to their retailing step. (With a tip of the tiara to our friend MD for telling us about the product.)

Kohls.com

Kohls.com

From the U. Flirt product description:

Be the flirtiest girl on campus with U-Flirt! A pretty, preppy blend of fruity aromas.

Hmmmm. Methinks an in-person visit is required to ponder the hypothetical prep quotient (ahem) of that ‘fruity blend,’ described as “pear blossom, honeysuckle and guava”.

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Our final topic is about something near and dear to many a prep’s heart, Bass Weejuns. (If one surveyed the not-so-royal closets here at TPP InterPlanetary HQ, more than one pair of said Weejuns would be discovered.) Recently the Times carried an interesting story about Bass and the company’s efforts to re-invent itself:

THINK of Weejuns, the classic penny loafer made by G.H. Bass & Company, and images of preppy American style come to mind — students roaming Ivy League campuses and cool kids in the 1950s and ’60s sporting the shoes and rolled up jeans.

The Times story by Tanzina Vaga quotes the brand’s new CEO saying Bass lost its way over the years, talking about the need for updated products. We ended up adding one of those new products to yesterday’s post on all things pink when a comment by Lisa mentioned the newest version of the classic loafer, the “candy” Weejuns.

GH Bass

GH Bass

We hadn’t seen the newest iteration of the style, and thought the name very apt, they do look like candy.

GH Bass

GH Bass

The look is fun, although certainly not something we will be adding to the shoe inventory, they’re awfully bright! But then, yours truly isn’t exactly the age group understatement of the century the company wants to attract. I decided I wouldn’t get too worked up about the wacky new styles because Bass continues to offer some of the more boring traditional styles The Consort and I are fond of.

BTW, while looking for photos to use in the post I stumbled across the following graphic on the Bass Facebook page and wanted to share it, thinking it may prove beneficial for anyone inclined to pop over and visit the new Bass website.

GH Bass Facebook page

GH Bass Facebook page

Until next time, may all of your tailgates be touchdown-worthy!


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